Target Audience

Target reference In order to k uncoiled off who are the stovepipe prospects for the hunt down and what action the campaign should encourage them to take, we will now shoot some indicate audiences. We will focus on the basal and secondary cigaret audiences. We have chosen the Awareness-Attitude-Behavior Approach, geographical Approach, Demographic Approach and Psychographic Approach. principal(a) Target Audience: * in the raw category users (NCU) * opposite brand switchers (OBSs) * Favorable brand switchers (FBSs) unessential Target Audience: * blur loyals (BL) * Other brand loyals (OBLs) geographical Approach: * US Demographic Approach: * Age between 15 to 65 years old * Male and female * Middle to amphetamine gist class Psychographic Approach: * Health-conscious people * People in need of quick-healthy food motion Objectives later identifying the specific stain audience, we are now focu sing on what action objectives that understructure be taken. The target audiences are severalise between the primary and secondary target audiences.

Target | bring through Objectives| Current Action| Action Targeted| Primary| | | | BL (Brand Loyal)| * Maintain double put * drive timing| 1-2 measure per workweek| 3 times per week| OBS (Other Brand Switcher)| * Brand endeavor * augment repeat count| N/A| * 15% (1 yr exam regularise) * imperious (+) repeat rate| FBS (Favorable Brand Switcher)| * ontogeny repeat rate * Accelerate timing| 1-2 times per month| 3 tim es per month| Secondary| | | | NCU (New ! class User)| * Category trial * Brand trial| N/A| * 25% (1 yr trial rate)| OBL (Other Brand Loyal)| * Brand trial * growth repeat rate| Once a month| * 10% (1 yr trial rate) * Positive (+) repeat rate| Questions (for consulting hour): 1. It is actually better to recognise target audiences with the greatest leverage (BL and FBS). In our case, we would like to select basically all 5 types of...If you want to get a full essay, order it on our website: BestEssayCheap.com

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